Introduction
I was an instrumental part of the relaunch and redesign of Mass General’s website in concert with many internal stakeholders and our agency, Icon Nicholson. However, the hospital’s broad and deep range of services, coupled with its decentralized culture and web publishing process, had led to a fragmented web presence that no longer represented the distinctive strengths of the institution.
Strategy
The new MGH website was developed from the ground up, paying particular attention to preserving MGH’s heritage, and promoting its continued leadership in standard-setting medical care. Using best-in-class user experience, design, and editorial standards, we seamlessly integrated 50,000 discreet web pages across 50 different centers of excellence into one coherent site. We developed several customer service features including Find a Doctor, Schedule an Appointment and faceted search tools. We also designed a centralized, automated publishing process and deployed a new Interwoven CMS.
Deliverables
- Working with clinicians and informed by user experience research, I developed a comprehensive list of medical categories from which all users would approach different areas of the site;
- The medical categories list was expanded into the database taxonomy, the central underpinning of all database architecture of the site;
- Developed manual mappings of all medical diseases and condition to be mapped to appropriate content types (treatment programs, specialists, research, clinical trials, etc);
Awards
- AIGA Best Hospital Website 2009
- eHealth Strategy Award, 2009